Client:

Central Market

Year:

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Collection of Instagram Stories for Central Market during Spring and their Summer 2020 Family Summer Food-cation Event.
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These stories were released near the weekend to supplement the Weekly Ad Instagram stories. The spring stories focused on Central Market's stories behind the products, like where they source their beef and how their chocolate is made, and on recipes that followers could try. The Food-cation stories were a mix of recipes and featured products. 

The Food-cation idea came from the inability to go on vacations during the first few months of lockdown. Instead, people could explore different cultures and locations through food. Each week was a different Food-cation location: France, New York (& Broadway), New England, and the Tropics.